The Great Big Taste Challenge for Cask Ale Week
Calling pubs up and down the country to start planning for Cask Ale Week 27th September to 6th October 2013 and get people celebrating Britain's national drink at your pub. The theme, the Great Big Taste Challenge gives plenty of scope to highlight your cask offer, run promotions and put on events. Get your chef to recommend cask ales to match each dish on the menu; involve your local CAMRA branch in an event; get loyal cask ale drinkers to 'introduce a friend' through promotions or sampling activity; give prizes for the best descriptions of the taste of each cask ale you sell.