Free-from Food - The Big Success Story for the Food Industry
'Freefrom' food is currently the big success story of the food industry. While other sectors remain relatively flat, 'freefrom' continues to power ahead with growth rates of around 15% year on year and a projected turnover of over half billion pounds by 2017 in the UK alone. But why freefrom? What is 'freefrom' food? And why is it growing so fast? The answer is simple - the number of people needing or choosing to eat 'freefrom' is growing just as rapidly. We asked Michelle Berriedale-Johnson, director of the FreeFrom Food and FreeFrom Eating Out Awards, to expand on the 'freefrom' phenomenon.