Leave Technology Behind with the Pork Farms Social Summer Campaign
Family days out could be becoming few and far between, thanks to modern technology.
Out of 2000 parents with children that were polled this month (June 2014), over one in three adults admitted to arguing with their partner for checking work emails during family days out, according to a brand new study.
They blamed smartphones constantly going off and the urge to check social media for not being able to relax and enjoy quality time together and as a result, with many suggesting that technology should be banned on family outings.
It seems parents are passing on their bad habits too. Children have access to up to five screens at home and regularly have at least two on-the-go at any one time, racking up over six hours screen time per day. As a result a significant number of parents said they wouldn't even attempt to get kids off their devices and in to the open air.
Pork Farms, one of Britain's favourite pork pie bakers, commissioned the research to launch its Social Summer campaign, which encourages families and friends to ditch the day-to-day distractions in life and get together more often.
It seems Britain's longstanding love of picnics needs reviving too, with almost 5 million children in the UK never having been on a picnic, despite 34 per cent of parents polled saying a picnic would be the perfect family day out. 
Pork Farms also looked at the four best and worst things about the great British picnic. The picnic highs included things like the UK's beautiful scenery and some time making family memories, while lows featured insects and the unpredictable weather.
"It's astonishing to hear that some UK parents are worried they wouldn't be able to get children out of the house for a family day out. Interacting with each other is such an important part of family life and getting kids outdoors ensures they're kept healthy and happy. Picnics are a great way to keep the whole family entertained and I hope the Pork Farms Social Summer campaign will help highlight the need for us to enjoy the great outdoors more often."
Sally Whittle, spokesperson for the campaign and founder of popular parenting site the Foodies 100
Established in 1931 and based in Nottingham, Pork Farms is one of Britain's favourite pork pie bakers. Famous for its 100% British meat pork pies, the Pork Farms range also includes a selection of sausage rolls, scotch eggs and savoury slices.
Pork Farms is celebrating its Social Summer with a raft of exciting prizes to encourage people to get together more often. For more details visit www.facebook.com/porkfarmsporkpies