British Cooker Company Celebrates 100th Anniversary With Edible Tweets on Giant, Crowdsourced Birthday Cake
British cooker manufacturer Belling is celebrating its 100th anniversary this week with an eight-foot interactive cake and, for five days, social media users can add to the design by tweeting a birthday message. The 'tweets' will be auto-printed onto edible paper using edible ink and added instantly to the cake. The eight-foot high birthday cake has been created by quirky cake artist Connie Viney and the design - which shows historic British events from the last 100 years - was crowdsourced via Belling's Facebook community.