Enjoy 'Les Plaisirs du Vin'
Helping consumers gain a greater understanding of wine! The 1st Get Wine Wise event launches 22nd September!
The first-ever Get Wine Wise wine experiential and promotional programme launched on Thursday September 22nd 2011 at the Tesco Extra Bar Hill store in Cambridge.
Running from September 22nd to the end of October 2011, at Tesco Extra stores across the South East of England, the 1st Get Wine Wise campaign aims to both educate consumers about 'les plaisirs du vin' whilst also encouraging them to buy on the basis of provenance, varietal, quality and value, rather than just making price-led wine purchase decisions.
Focussing on the UK's favourite wine countries and styles, Get Wine Wise is sponsored by some of the biggest and most innovative wine brands in the UK, including
Freixenet; Official Sparkling wine, McGuigan; Official Australian wine, Blossom Hill; Official Californian wine, J.P. Chenet; Official French wine, Viña Albali; Official Spanish wine, Errazuriz; Official Chilean wine, and Villa Maria; the Official New Zealand wine.
The Get Wine Wise campaign is a combination of experiential sampling via the Get Wine Wise Wagon, touring London and the South East at Tesco Extra stores with Wine Wizards on hand to offer the consumer expert advice on purchasing and enjoying wine from countries around the world, complete with wine tasting and food matching tips.
Wine has become the nation's favourite tipple and Get Wine Wise aims to help the consumer gain a greater understanding of the history, types, styles and tastes that are available in local supermarkets and beyond.
By focussing on the most popular or available wines and having the basic knowledge to order and enjoy will increase 'Les plaisirs du vin' no end!
As well as a social media and online the Get Wine Wise campaign also features national and regional media PR and completions, all supported by the unique new, consumer user-friendly Get Wine Wise website www.getwinewise.co.uk with news and updates of where and when the Wine Wagon will be touring.