Kokova Magazine

Now is the time to take a closer look at what your supermarket has to offer in terms of individual and independent producers. And supermarkets need to do more for their free-from shoppers and respond to the demand for more choice, as opposed to lining their shelves with poor quality brands of breads, cakes and pasta, high in sugars, fats and salt.

Frebaco's Managing Director, Stefan Hollerup is pleased to be expanding into Europe in response to this demand.

A hugely popular Swedish nut-free range of mueslis and porridge from family-owned milling company Frebaco Kvarn has been launched in the UK in 80 selected Tesco stores and online as part of the supermarket chain's Lifestyle Food Fair.

Tesco has extended its Free From range as part of the Lifestyle Food Fair and Frebaco Kvarn's Organic Muesli, Fruit Muesli, Oat & Fruit Porridge and Oat & Barley Porridge are now available from The Nut-Free Zone, an area dedicated to those who suffer from nut allergies.

Frebaco Kvarn is a family-owned Swedish company that started processing cereal products from the fertile plains of Vastergotland in Sweden back in 1981. Established on a philosophy of personal approach, commitment and creativity, Frebaco Kvarn is a small-scale mill where passion and enthusiasm permeate the entire operation and workforce.

The majority of its raw ingredients are sourced locally and they are handled in a responsible way to maintain optimum nutrition and natural flavour. The products are of the highest quality and the company maintains the utmost honesty and integrity regarding its raw ingredients and the milling process.

Certified as a 'nut-free' company, nuts are not allowed anywhere in the factory. Likewise all ingredient suppliers to Frebaco have similar certification and strict procedures. All of the products are tested for the following tree nuts and peanuts: almonds, brazil nuts, cashew kernels, hazelnuts, macadamia nuts, peanuts, pecan nuts, pistachio nuts and walnuts. Frebaco also has EU organic certification and is certified by the Swedish organic authority KRAV.

It is now universally recognized that good food plays a major role in overall health and wellbeing and in the modern world where many people are striving to avoid overly processed foods, Frebaco prides itself on developing products that contain natural, healthy, high quality ingredients that taste good, are supremely nutritious and fit a modern lifestyle.

Frebaco is a corporate member of the Anaphylaxis Campaign in the UK.

"The Anaphylaxis Campaign are always pleased to see the introduction of new products taking in to consideration the allergic consumer and welcomes companies looking to offer a wider choice to those who are affected by severe allergies.

Lynne Regent, Chief Executive of The Anaphylaxis Campaign charity for people with severe allergies

For more information visit www.frebaco.se Follow @frebaco

As with many breakfast cereals it is advisable to check the salt, fat and sugar content per 100g to ensure you are following a healthy diet, within the recommended guidelines.