EcoVelocity To Run For Second Year

Friday, January 13th, 2012

Following the successful launch of the UK’s first eco motor show Ecovelocity in 2011, the organisers of the ground-breaking show IGME have announced details for year two - the show will move from its inaugural launch location of Battersea Power Station to ExCeL, London and will run from the 10th -13th May 2012.

EcoVelocity got off to a fabulous start at Battersea Power Station, and really stood out from other car events. The show featured 17 of the leading low carbon automotive brands and between them 7,000 test drives were taken during the event by enthusiastic show visitors.
To take the event to the next level, we had to move to a world-class venue, with scope to substantially increase test drive opportunities which were at full capacity during the launch event. ExCel is an outstanding venue, and with nearly 500,000 attending the British Motor Show in 2008, we know how popular it was with both the industry and general public.
We looked very carefully at dates for the event and concluded that we didn't want to lose our marketing messages alongside the Olympics, and decided that May would be a great time for the event.
Giles Brown, managing director of organisers IGME Ltd

EcoVelocity was launched with Metro, the World's largest free newspaper and this relationship is set to continue as EcoVelocity moves into its second year.

With such a strong urbanite readership, Metro was the perfect partner for London-based EcoVelocity, we are delighted to continue our media partnership in 2012. The link with EcoVelocity significantly strengthened our relationships with readers and car manufacturers and we look forward to supporting the event again in 2012 which looks set to be a bigger and improved event.
Grant Woodthorpe - Executive Director Sales and Commercial Development, Metro

EcoVelocity 2012 will see car makers show their ever growing green car models including electric, hybrid and very low carbon derivatives. The car makers will allow visitors to get up close and personal by offering test drives on a special test drive circuit.

The UK car industry was quick to praise EcoVelocity following its launch in September.