Britain's Olympic Hopefuls Painted by Urban Art Pioneer Goldie
Twelve of Britain's leading Olympic Hopefuls have been painted by urban art pioneer Goldie in his Athleticizm Collection.
With Goldie attending the launch of Athleticizm on Thursday 2nd August, the works will then be on show at a special London exhibition from 3rd August 2012, at The Cumberland hotel in Marble Arch.
Athleticizm brings street art together with the world of sport in a unique way for the first time and 
the energy and power of these sporting greats is perfectly complimented by the colour, vitality and edge of Goldie's art.
His skilfully composed street-art style marks a departure from the traditional portrayal of national sporting stars, and the exhibition celebrates the new generation of athletic hopes and depicts the 'rawness of their talent' says Goldie, 'in a light in which they are rarely seen.'
The athletes include such household names as Olympic cycling gold medallist Victoria Pendleton 2009 World Champion triple-jumper Phillips Idowu MBE, European and 2009 World Heptathlon Champion Jessica Ennis MBE, three-time World Champion track cyclist Shanaze Reade, leading field athlete and nine-time National Champion Goldie Sayers, Commonwealth bronze medallist weightlifter Zoe Smith and high-jump hopeful Tom Parsons.
The Cumberland hotel is fast becoming a must-use venue for showcasing contemporary art. The hotel's foyer perfectly lends itself to a pop-up gallery space, and has already featured a street art exhibition with the likes of Banksy and Shepherd Fairey.
For further information please visit www.guoman.com/athleticizm or www.eddielock.co.uk.
Exhibition Information
Venue: The Cumberland hotel, Great Cumberland Place, London W1C 1LZ (nearest tube Marble Arch)
Curated by: Eddie Lock and Beautiful Crime
Exhibition runs: Friday 3rd August - Sunday 12th August 2012 7.00pm - 10.00pm
Admission: Free