The Campaign for The Real Easter Egg Continues
Out of 80 million Easter eggs sold in the UK every year, the Real Easter Egg is the only Fairtrade charity faith egg to tell the Easter story on the box.
Last year churches across Britain joined a campaign to try and convince supermarkets that the demand for an Easter Egg, which celebrated the real meaning of Easter, was real and significant.
Congregations promoted the egg, took orders, money and placed a mail order delivery.
Eventually, four supermarkets ordered low numbers to trial the Real Easter Egg with their customers. They all sold out very quickly.
Despite last year's overwhelming demand the supermarkets continue to refuse to place large orders, not wanting to mention of Jesus on their shelves, in a significant way next to Easter.
So to make the Real Easter Egg campaign a success in 2012, we will still need to support it as a church though mail order.
Each Real Easter Egg costs £3.99 this year.
Please help us make The Real Easter Egg as successful as last year and join the movement to put Jesus back into Easter.
www.realeasteregg.co.uk
New look-improved box
Following feedback from customers, The Real Easter Egg has undergone a make-over.
There is now a copy of the Easer story in booklet form inside the box.
The Easter message on the outside of the box is a colourful visual as opposed to last year's text only version.
Heavier card has been used with brighter colours and the three crosses on the front are bigger.
If you open the lid you will see 'Happy Easter' and there is a quote from the bible - the resurrection text from Mark.
These improvements will make the Real Easter Egg an even more attractive gift and it remains a unique way to spread the Easter story in 2012.
The new look box will be fully revealed in early January, but you can see the front of the box at realeasteregg.co.uk
Charity
In September 2011 more than £26,000 was given away to charity from profits made from the egg, Meaningful Chocolate Company promised to do as a sign of the Easter themes of hope and new life.
This year 15 pence from each egg will be donated to the charity Traidcraft Exchange.
If you want to place an order individually then visit www.realeasteregg.co.uk