Kokova Magazine

With London 2012 fast approaching, BADMINTON England has developed a revolutionary PlayBadminton online portal which enables those interested in getting fitter and healthier to quickly search for a nearby badminton court, club or activity, providing easy access to the game anywhere in the country.

There are currently over 23,700 courts in England but awareness of where they are and how to access them is relatively low. The PlayBadminton portal is designed to address this issue by offering an easy route to get on court.

The PlayBadminton portal is great as it’s so simple to use. It's never been easier to find a court, a club or a badminton activity in your local area. PlayBadminton is all about letting people know how convenient it is to play the sport and pointing them in the right direction. We hope that the PlayBadminton portal will help get more people on court ahead of the Olympics and maybe even encourage future World and Olympic champions to start playing.

Gail Emms MBE. Olympic Silver medallist

The full version of the portal is hosted at www.PlayBadminton.co.uk and with a widget already produced and a mobile site on it's way, it's this multi-entry functionality that makes the PlayBadminton portal much more accessible than a traditional website.

The widget can sit in Facebook pages and be deployed anywhere on the web, making it a highly versatile asset for BADMINTON England, a useful and attractive piece of content for site owners and a convenient, fast solution for aspiring players. (www.facebook.com/fastestracketsport)

Badminton is the fastest racket sport in the world, with shuttles travelling at speeds faster than a Formula One car (421kph)! The speed, agility and fitness required for badminton is often underrated, with badminton players covering four miles verses the same time in tennis where you only cover two.

Badminton is suitable for people of all ages and abilities and when playing regularly players will see improvements in aerobic stamina, agility, strength, speed and precision.

"PlayBadminton opens up a world of opportunities for those wanting to become involved in the sport for the first time and for those wishing to reacquaint themselves with the game.

It decreases the barriers to getting on court by providing up-to-date information in whichever format works best for you - mobile, PC or through social networking channels - it puts the player back in charge of being able to easily manage their free time".

Fiona Young
(BADMINTON England Commercial Director)