Kokova Magazine

As the most important meal of the day it need only take minutes to make, but will deliver hours of benefits.

Throughout the week itself (23 – 29 January 2011) hundreds of Shake Up Your Wake Up breakfast events will be held around the country to celebrate Farmhouse Breakfast Week.

The twelfth annual Farmhouse Breakfast Week is being rejuvenated for 2011 with a new theme "Shake Up Your Wake Up". Organisers HGCA are challenging the one in four breakfast skippers to rethink their morning routine and start the day the right way, with a quick and easy, healthy, balanced breakfast.

Schools, retailers, caterers and consumers will all be aiming to ring the changes and feel the difference that eating breakfast makes.

Look out for events in your area and on ways of Shaking Up Your Wake Up.

New for 2011:

How To Shake Up Your Wake Up:
Life Coach Rebekah Fensome offers her top tips on refreshing the morning routine and finding the breakfast which is right for you.

The Breakfast Factsheet:
Interesting facts and figures about breakfast skippers and the breakfast market.

Quick And Easy Breakfast Ideas:
Simple breakfast ideas that can be eaten at home, on the go or at your desk.

Shaking Up Your Wake Up Can Make A Difference:
Nutritionist Therese Coleman explains why eating a healthy balanced breakfast is important.

For further information about Farmhouse Breakfast Week 2011, including events in your area, recipes, tips or images please visit www.shakeupyourwakeup.com or contact a member of the team:

David Gough
Ceres
0118 947 5956
david.gough@ceres-pr.co.uk

Karen Levy
HGCA
024 7647 8735
karen.levy@hgca.com

• Farmhouse Breakfast Week is organised by HGCA, which is the cereals and oilseeds division of the Agriculture and Horticulture Development Board (AHDB).
• HGCA aims to deliver a world class arable industry through independence, innovation and investment. It funds R&D, marketing, export and promotional activities for the cereals and oilseeds sector in the UK. Find out more at www.hgca.com
• HGCA is a financial supporter of the Red Tractor quality assurance scheme www.redtractor.org.uk
• The new website is now live so visit www.shakeupyourwakeup.com for more ways to Shake Up Your Wake Up.
• Rebekah Fensome is an accredited professional Life Coach.