Pick of the Day: Joe & Seph's Chef-Made All Natural Gourmet Popcorn in 34 Unique Flavours

Pick of the Day: Joe & Seph's Chef-Made All Natural Gourmet Popcorn in 34 Unique Flavours

Over the last few years we have stumbled upon some amazing products and we are fast finding a list of favourites that never fail to 'make the grade' when it comes to quality produce.

Now you can follow our series aimed at introducing some of our favourite producers. Today's top taste pick comes in the form of Goat's Cheese & Black Pepper...

Need we say more? Just one taste and we were hooked on this exceptionally more-ish flavour combination, and not one we expected to find coating a bag of popcorn. Joe & Seph's Goat's Cheese & Black Pepper

But then this is no ordinary popcorn. This is Joe & Seph's.

Joe & Seph's is an award-winning brand that has revolutionised the UK popcorn market with its gourmet, air popped corn in exciting and innovative flavours, providing a totally unique taste experience.

Designed for taste adventurers and food lovers, each of its eclectic 34 flavours are created by a chef, made using all natural ingredients with extra-large corn pieces and no pesky kernels left at the bottom of the bag.

The Joe & Seph's flavour range is immense, encompassing the sweet, savoury and traditional but always with a focus on innovation. From Gin & Tonic to Cheese on Toast, there is a variety to suit every palate and, since launching, the brand has achieved an incredible 11 Gold Great Taste Awards.

The company takes its name from its Founder, Joseph Sopher, who launched this family business with his wife Jackie and their eldest son, Adam. After years creating his innovative style of popcorn for friends and relatives from his kitchen, he decided to launch Joe & Seph's to the British public.

Sopher's delicious popcorn is still made by hand. Every kernel is air-popped, which is a healthier cooking method than frying and also results in better texture and taste.

Central to the unique Joe & Seph's experience is its innovative, Willy Wonka style 'flavour-sequencing' technique, which unlocks different taste elements, one after the other as you crunch. Their Caramel, Pepper & Chilli, for example, goes from sweet caramel, to ground black pepper and finishes with a fiery kick of chilli, all in around eight seconds!

This completely revolutionary approach to popcorn eating has won Joe & Seph's plaudits from experts in the food and drink industry including Michelin Star Chefs Marcus Eaves, Peter & Jonray Sanchez as well as 2013's Great British Bake Off Winner, Frances Quinn. The brand even includes the family of former Prime Minister Tony Blair as fans.

Their popcorn is used by the leading lights of the hospitality industry from Claridges, to The Soho Hotel, as well as the Picturehouse Cinema group.Joe & Seph's Logo

Joe & Seph’s popcorn is available at Waitrose, Ocado, Selfridges, Harrods, Whole Foods, Harvey Nichols and good independent stores and can also be bought online at www.joeandsephs.co.uk

Follow Joe & Seph's on Twitter: @joeandseph Befriend Joe & Seph's on Facebook: www.facebook.com/joeandseph

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