Scottish Food & Drink Fortnight
This year's Scottish Food & Drink Fortnight takes place 3rd-18th September 2011, highlighting the wealth of Scottish food and drink on offer to consumers.
It encourages the food industry - from restaurants to retailers and caterers - to source and champion the country's quality produce.
The aim of the Fortnight is to encourage consumers to discover, buy and enjoy 
the food and drink produced on their doorstep, building Scotland's reputation as a 'Land of Food and Drink'.
Last year's Fortnight was the most successful to date, with 136 events taking place across the country between 4th-19th September 2010.
Support came from multiple and smaller retailers including independent delicatessens and farm shops, food festivals, food-service outlets, food groups, visitor attractions and restaurants who celebrated the 'Fortnight' with a range of activities from in-store tastings to special events and menus.
The Fortnight is being promoted through partner activity with leading Scottish brands using on pack promotion, traditional PR and social media using Eat Scottish on facebook and twitter.