Coco Re'al Confirmed as Headline Sponsor for the 777 World Tour
Global Rum Ambassador, Founder and Director of The Rum Experience & UK RumFest, and owner of Cottons Camden Rhum Shack & Restaurant, Ian Burrell is thrilled to announce that Coco Re'al, the popular brand of coconut purée and essential cocktail ingredient, has been confirmed as the headline sponsor of his ongoing 777 World Tour, whose last stop featured at the inaugural launch of the Hong Kong RumFest last month.
Coco Re'al is the world's leading brand of coconut cream. Made by American Beverages Marketers from coconuts from the Dominican Republic, Coco Re'al is the favourite coconut cream with bartenders in seven continents for its great taste, superb packaging and easy to use upside down bottle.
Having recently made headlines and broken records by building the world's first pop-up Rumshack in Antarctica on stage one of the world tour, Ian, with the support of Coco Re'al, will to continue create seven brand new cocktails, across all seven continents during this seven month world tour, stopping in on the biggest and best Rum events on the planet.
In each of the seven continents, Ian will build the Coco Re'al Rumshack and create a brand new cocktail for rum fans to enjoy for the very first time.
It's great to have Coco Re'al on board to help support our mission in hitting seven continents in seven months, creating seven cocktails for a great cause. We are raising the stakes and spreading the gospel of rum to every corner of the globe!
Ian Burrell
Ian Burrell's very own 777 World Tour landed at its second destination when welcomed as the guest of honour at the Hong Kong Rum Festival last month.
Having finished his official duties launching Asia's biggest festival of rum, he will set off to South America where the Coco Re'al Rumshack will open its doors once again on stage three of the 777 World Tour in Venezuala.
After taking in North America, Africa and Australia, the 777 World Tour will end its epic journey at Ian's very own UK RumFest in October of this year.
Full details of the UK RumFest are due to be announced shortly and the full list of destinations where rum lovers can experience the Coco Re'al pop-up Rumshack are as follows: -
- Antarctica: Completed
- Asia, Hong Kong @ The Hong Kong Rum Festival: Completed
- South America, Venezuela, @ Diplomatico World Cocktails: Finals in June
- North America , New Orleans, @ Tales of the Cocktail: July
- Africa, Mauritius @ The Mauritius Rum Festival: August
- Australia T.B.C.
- Europe, London @ UK RumFest: October
What a great partnership this is between a global brand like Coco Re'al coconut cream and the Global Rum Ambassador that is the inimitable Ian Burrell. Between them they conjure cocktalls unbeaten in seven countinents. We are delighted to help Ian in his mission.
Steve Dingley, Northern Europe Brand Manager for Finest Call Cocktail Mixes
The news of Coco Re'al's sponsorship of the 777 World Tour comes just days before the official launch of the UK RumFest. More information can be found by visiting The Rum Experience at www.rumexperience.com