Shake Up Your Wake Up This January!
Farmhouse Breakfast Week, Sunday 20th - Saturday 26th January 2013 champions the importance of eating breakfast and aims to get the nation to shake up its wake up and incorporate breakfast into our routine.
Shake Up Your Wake Up is on hand to help kick-start your day, the Farmhouse Breakfast Week way.
We constantly hear that breakfast is the most important meal of the day but nearly half of us are skipping it and 15% of people are not having a morning meal at all.
The campaign is organised on behalf of UK cereal farmers and producers, who grow and process foods used to make breakfast products.
Experts come together to give the latest advice and nutritional information about why it's important to make time for breakfast, especially as it can make you feel healthier and happier.
This year, TV cookery expert and mum of two, Nadia Sawalha will be offering hints and tips on how to make time for breakfast and sharing one of her favourite breakfast recipes.
Leading dietician Nigel Denby will be offering expert health advice and healthy breakfast options.
New research conducted for Farmhouse Breakfast Week 2013 shows that nearly half of us (47%) skip breakfast at some point during the week and 15 per cent do not eat it at all!
These figures are surprising, considering that scientific research has shown that
We have a variety of reasons for why we skip our morning meal, which include not feeling hungry in the morning, preferring to stay in bed and not liking breakfast foods.
For mums in particular, more than a third (39%) say getting other members of the family ready and household chores take priority over their first meal of the day.
Ways to Shake Up Your Wake Up with Farmhouse Breakfast Week 2013
Farmhouse Breakfast Week are delighted to be working with Nadia Sawalha for #FBW2013.
Breakfast Ideas
For breakfast inspiration, a huge bank of delicious and easy breakfast recipes are available, including seven new breakfast recipes. There are recipes to suit all tastes and lifestyles, from healthy on the go breakfasts for weekdays, through to weekend treats - so even if you're short on time there is a breakfast for you!
#BreakfastWatch
Share your breakfast with the nation during Farmhouse Breakfast Week by taking part in #BreakfastWatch, which aims to be the biggest online celebration of breakfast ever. Simply upload pictures of your breakfast with the tag #BreakfastWatch, via Twitter, Facebook, Instagram and Pinterest, to share with breakfast lovers across the country via Facebook, Twitter and Pinterest.
Getting Involved
During January, hundreds of events will be held across the country to celebrate the most important meal of the day. Schools, retailers, restaurants, caterers and other groups will support cereal farmers by getting involved in Farmhouse Breakfast Week, and you can too! 
Find an event near you, or organise and register your own.
Visit www.shakeupyourwakeup.com for more information on Farmhouse Breakfast Week, great breakfast recipes and how you can get involved with #BreakfastWatch, which aims to be the nation's biggest online celebration of breakfast ever!