Kokova Magazine

Launched in May 2016 at the BBC Good Food Show at London Excel, Omnilid has set about solving the age-old problem of inefficient and unhygienic, plastic, disposable drink lids - that are terrible for the environment.

At the same time this innovative start-up company introduced Omnimatcha, to bring healthy options to hot takeaway drinks.

How many times do you see the servers hands all over the lid before they use it, or the pile of lids stacked high, gathering dirt and dust. Not the most hygenic thing you want to sip your drinks from.

Omnilid was formed in July 2015 by two former school-friends, Antoine Russegger and Boris Videnov, when they spotted a need to update the takeaway-drinks lid.

Omnilid's innovative and patent-pending re-design for takeaway drinks updates the basic value of the traditional takeaway lid by creating a container within the lid, which is sealed using an aluminium foil. Omnilid is made from recycled and recyclable material and protects the drinking hole and content from external contact - whether a servers hand or general dust and dirt. With the addition of an integral stirrer, the package is neat, stylish and complete.

As packaging, Omnilid offers significant growth potential. Looking ahead, the company plan to incorporate various contents from premium tea, coffee and hot chocolate, to edible treats such as macarons, biscuits and chocolates - to make your current coffee a café gourmand.

In addition to a lid redesign, associated brand, Omnimatcha, introduces matcha on-the-go wherever you are. Matcha is a powdered green tea, as opposed to an infusion of green tea leaves - meaning you ingest the whole leaf, not just the essence.

It is a fast growing healthier option over regular green tea, containing 137 times more anti-oxidants without the after-consumption 'caffeine crash'. Omnimatcha currently offers two products: -

• Omnimatcha Pure (100% top-grade matcha)
• Omnimatcha Latte (a delicious blend of matcha, natural pectin and organic sugar)

With Omnilid and Omnimatcha, takeaway drinks packaging and content has been redefined and brought bang in-line with what smart, health conscious and time-short drinkers really want, as well as in line with what cost and consumer conscious retailers are looking for to meet consumer preferences.

When you're looking to drink or serve the most up-to-date content and packaging of takeaway drinks for the office, on the plane, in the car or even at home, Omnilid and Omnimatcha are there at your convenience for an increasingly fast paced and busy lifestyle.

For more information visit www.omnilid.co.uk