Kokova Magazine

Possmere, a new brand from Luxury New Zealand Original Knitwear Ltd (LuxNZOK), is a superior range of knitwear for men, women and children, accessories and interiors.

All Possmere products are made from 40% Possum fur, 50% NZ Merino wool and 10% Nylon.

Possmere is extraordinarily warm, soft, light, pill-resistant, hard wearing and easy care!

LuxNZOK is a company devoted to sourcing and promoting knitted and woven textiles from only the most reputable manufacturers in New Zealand, whose standards of craftsmanship and quality are world class.

The Brushtail Possum, introduced to New Zealand in the 1850's has caused devastating effects to New Zealand's native forest and animal species.

With no natural predators there are more than 70 million possum eating more than 20,000 tonnes of native vegetation every night, threatening native plant and bird species.

The NZ government and the WWF recognise that numbers must be controlled. The possum is New Zealand’s biggest ecological threat.

Inspired by a passion for the environment, LuxNZOK is supported by the New Zealand government in its innovative approach and practical market solution to this environmental challenge.

The possum provides nature's best insulation, similar to a polar bear.

Each fibre of possum fur is hollow, which provides superior warmth and lightness all at the same time.

Possum fur is 16 to 17 microns (very fine) and when blended with fine Merino wool delivers a luxurious softness, that offers superior longevity and softness.

What's more, rigorous tests have proven that the durability of Possmere wears better than Cashmere and Merino wool and has superior anti-pilling, qualities with no blisters or scratchy feeling on the skin.

This makes Possmere the perfect solution for the damp, chilly British climate.