Take Nature's Path to an Organic Breakfast
Nature's Path are a premium 'organic only' cereal specialist. They make cereal and cereal alone. They don't sell frozen lasagne, tangy yoghurts or chunky, lumpy ice cream. They'd rather be a master down one aisle than an unknown or an also-ran in a number of different arenas. 
The 'free-from’ aisle was once a lonely, bleak place, where everything looked a little unconvincing and most consumers never ventured. Today, thanks to smaller more innovative producers like Nature’s Path coeliacs of all ages can buy cereals offering appetite appeal, innovation and real choice. 'Free-from' needn’t mean taste-free.
Looking down the everyday flakes aisle there’s been little happening for some while. The pre-eminence of one insipid multinational means that safe and uninspired has become the norm. At Nature’s Path they have rather a healthy fixation with flax, which is not only rich in fibre and omega-3 but a highly sociable seed that mixes rather nicely with other bold flavours like maple syrup, ginger, cashews and pumpkin seeds.